Screen grabs from opening sequenceWe decided to add in a camera flash in between the past and the present day, we decided to this so that the audience will get an idea of what went on during the murder and how the young women ending up in the situation. We also changed the past to black and white to create a different effect and would be more interesting to the audience.
Our title screen has the running trait that follows all of our murders that take place during the film, by using a visual code to attract the audience and so that is known to the murderer it can be traced back to him every time, this will make the audience become drawn in and want to know who is behind all the murders and why he chosen to leave behind a hand print after every murder. This is known as the Narrative Enigma as we want to know who is behind the murderers.
We decided that in our opening sequence we would always have the murderers face hidden from the camera, this would attract our audience in to watch the rest of the film and to find out who was behind all the murders.
By using violence from the murderer towards the victim, makes the audience want to understand why he would want to be so aggressive towards a young women, and is there any hidden reasons to why he would be acting in this way.
When we thought about creating our film and how we would try to attract out audience, we through that it would be best that our film was made by an independent film producer or a brand new production company. We decided to produce our film this way as is means that we could make our story lines more creative and have new exciting actors to star in the film which would attract a younger audience. By choosing to have an independent film maker it meant that it could attract an audience that has interest in new British films.
Receiving audience feedback
To receive audiences feedback we decided to create a questionnaire of our target audience to complete, within the questionnaire we asked question on the overall opening sequence as well as individual comments such as editing and light. We decided that this would be the best way of asking for their opinions with it still being confidentially.
In addition to this we did a rough-cut copy for an audience to comment upon, we chose to video their responses and place them on our blogs. From looking at the feedback we had been given we then had to decide on what the British Board of Film Classification (BBFC) should be. When thinking about this we had to make sure that what would be seen throughout the film would be appropriate to the rating, and also thinking about our target audience. As our target audience started from 16 rather than 18, this meant that most suitable rating would be 15. By choosing this rating it meant we could use violence, strong language and drug use, which could all fit into our story line at some point. In addition by making the rating a 15 it meant that the audience would know what to expect when they went to watch the film, we decided that there was no other suitable rating as you would never expect to see a crime film with a lower rating as you instantly think it would be unconvincing.
To receive audiences feedback we decided to create a questionnaire of our target audience to complete, within the questionnaire we asked question on the overall opening sequence as well as individual comments such as editing and light. We decided that this would be the best way of asking for their opinions with it still being confidentially.
In addition to this we did a rough-cut copy for an audience to comment upon, we chose to video their responses and place them on our blogs. From looking at the feedback we had been given we then had to decide on what the British Board of Film Classification (BBFC) should be. When thinking about this we had to make sure that what would be seen throughout the film would be appropriate to the rating, and also thinking about our target audience. As our target audience started from 16 rather than 18, this meant that most suitable rating would be 15. By choosing this rating it meant we could use violence, strong language and drug use, which could all fit into our story line at some point. In addition by making the rating a 15 it meant that the audience would know what to expect when they went to watch the film, we decided that there was no other suitable rating as you would never expect to see a crime film with a lower rating as you instantly think it would be unconvincing. 
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