Who would be the audience for your media product

Target Audience
As a group we decided to chose our target audience to be between the ages of 16-25, we have chosen this age group, as from looking at results from our questionnaire it was clear that older teenagers and young adults attend the cinema most regularly. In addition from looking at recent box office statistics its shows use that most media products are produced for the age group of 16-21 and are made for both male and female audiences. This is further shown when looking at my pre-production document of recent crime films for example box office profits from The Dark Knight show use that it was a very successful and made profits of $215 million. Furthermore we can see that crime films have always done well as in 1998 the crime action film Lock Stock and 2 smoking Barrels made a box office profits of £22 million in the United Kingdom.

By looking at recent films of all genres it shows us that most film story lines are being based around the life styles and hobbies of the main characters. From looking at results to the questionnaire it also showed use that most people attend the cinema on regular occasions and often go with groups of friends or with a girlfriend of boyfriend. We also found that many recent films produced have the genre of crime related to the film at some point during the film. In addition to this many people said during their questionnaire that the most recent film they had been to see was linked to crime. Finally we came to the conclusion that we would aim our film at the ages of 16-25 as we felt the film would get higher box office rating and produce larger box office profits if the genre was crime and action.

In addition after looking at the media in the United Kingdom it was clear that TV dramas about crime are very popular and are very successful, however the United Kingdom never goes any further than producing TV dramas and leaves film making about crime to the America. The success of how well crime dramas do in the UK is shown by the production of Law and Order UK which was first aired in 2009, even though the idea came from the American series the UK version is doing exceptional well. In addition the new series of Foils War is another example of how well crime dramas are doing in the UK, this can be shown by the 7.40 million viewers turning in to watch the new series. This information is from the website http://www.barb.co.uk/, from this website we can see weekly viewings of popular programme and how well they are doing compared to others. My final example is the police drama Ashes to Ashes which got 5.58 million viewings. From looking at the weekly viewings on how well crime dramas are doing we then had to think about what audience our turning in it watch such programmes, this lead us having a new idea on another additional target audience. We believe that our second audience would be people aged 40 and over, these people are clearly very interested into crime dramas that our being shown weekly which means they could possible be interested in going to see our crime film.

From looking at this information on how well crime dramas do in the United kingdom it seems clear that there is an open market for a crime film just like we have created to be produced in to the film market.

First audience 16-21

This is Katie Walsh. She is 17 years old, and lives in a small village called Kings Langley. From the picture we can see that she is straight forward dresser with a plain white vest top and colourful shorts. She a typical teenage girl who loves to be around her friends, and spends most of her weekends going on trips out shopping, going to the movies, staying over friend’s houses and partying. However ever since she was a child she has always attended drama lessons, this is one of her favourite hobbies along with art and swimming. She has many ambitions for later life and would like to become a psychologist. Katie is still in full time education and really enjoys the subjects in while she has chosen to study in 6th form.

During any free time that she has, she spends watching TV programs such as CSI, The peep show, The OC and 90210. She is also a big fan of horror, action and crime movies with fast moving story lines and cant stand any romantic girl films. She likes to go to the movies with friends and would buy the DVD as soon as possible if it were to her taste. She listens to a wide variety of music and finds it very relaxing to just sit and listen. Her favourite style of music would be Indie and some pop music however would never listen to r ‘n’ b of hiphop.

Second audience 40+

This is Till she is 52 years old and lives in a small town on the ourskirets of Leeds. From this pictures we can see that she has short hair, creamy cut of trouser a plain white t-shirt and cardigan and is wearing walking trainers. She has worked all her life and comes from a long line of teachers and at the age of 25 she became and English teacher herself. She lives a very normal life she is happily married and has been for 27 years, she has no children but has a very large family. She has many hobbies which include sewing, gardening and walking. She has a great love for animals and currently has 2 kittens living at home. During her free time she loves to cook and relaxes on the sofa and watches her favourite program es such as NCIS, Law and order, CSI and The Bill. She is a great fan of books and loves nothing more than spend all day Sunday sitting down a having a good read.